Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
The beginning steps of your creative process are always the most difficult to tackle. All you need is some sort of astounding revelation to get your project going. Fortunately, there are many ways to get your brain thinking and unstick your creative process. Everyone has his or her own unique way of spurring that noteworthy idea. Here are just a few creative process steps that will get your gears grinding.