Best Practices People-Based Marketing
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Tentpole Marketing: How to Captivate, Engage and Leave a Lasting Impact on Your Audience

Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]

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