Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, First Party Data Gets A Fresh Look

Marketers are finally coming to terms with the fact that they can’t have their cookies and eat them too.  Big Tech has begun maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, beginning with Google’s announcement that they will be disabling third-party cookies in 1% of global Chrome users.  Good riddance.  In […]

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