21 cents of every media dollar spent by marketers last year was wasted due to poor data quality.
Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. With billions of data points out there, how do you separate the good data from the bad? What qualifies data as “accurate”?
That’s where BRIDGE & Truth{set} come in.
In this webinar we’ll cover:
- The challenges of data
- How we connect the dots to better identify your customers
- The importance of data privacy