As the crisp air rolls in and the days grow shorter, October brings a shift in how people spend their time. And with this change, most consumers are embracing their favorite indoor hobbies to keep them entertained, connected, and prepared for the upcoming holiday season. This month, we’re focusing on four groups who will be making the most of their indoor time: Gamers, Video Streamers, Bargain Shoppers, and Music Streamers.
Whether they’re searching for the best deals or curating the perfect fall playlist, these audiences are primed to connect with your business. By using BRIDGE’s first-party data, you can ensure your ads reach real, verified individuals who are actively engaged in their favorite fall activities.
Audience #1: Gamers
Why They Matter This October
With more indoor time, gamers are exploring virtual worlds, anticipating new releases, and prepping for holiday gaming deals. From console warriors to mobile game enthusiasts, October is a prime time to reach an audience that’s spending more time in front of their screens. Plus, the upcoming holiday season brings special offers and exclusive game releases, making it the perfect moment to connect.
Targeting Tips
- Seasonal Buzz: Use the excitement around holiday game releases and limited-time in-game events to capture attention.
- Platform Targeting: Whether your audience is gaming on console, mobile, or PC, tailor your campaigns to the platforms they use most.
- Highlight Gaming Accessories: Gamers are always on the lookout for gear that enhances their experience. Think controllers, headsets, and exclusive in-game content.
Audience #2: Video Streamers
Why They Matter This October
As the days cool down, streaming becomes a go-to activity for many. From binge-watching horror films for Halloween to catching up on new fall TV releases, video streamers are highly active. The colder weather nudges them indoors, creating a ripe opportunity to engage.
Targeting Tips
- Lean Into Fall Favorites: Use the seasonal mood by promoting fall-themed content or Halloween specials.
- Cross-Platform Reach: Your audience might be on Netflix, Hulu, YouTube, or Disney+—make sure your campaigns span the streaming platforms where they’re most active.
- Enhance the Viewing Experience: Think beyond the screen. Promote products that elevate the experience—streaming devices, cozy home items, or snacks for the perfect movie night.
Audience #3: Bargain Shoppers
Why They Matter This October
Holiday shopping may not be in full swing yet, but October is when bargain hunters start keeping an eye on early deals. With the holidays on the horizon, people are eager to save money and find great value in their purchases, preparing their wallets for big shopping events like Black Friday.
Targeting Tips
- Early Holiday Deals: Highlight your early bird offers and special discounts to attract those who want to get a jump on their holiday shopping.
- Focus on Value: Bargain shoppers love deals, so promote products that offer great value. Consider discounts, bundles, or exclusive deals.
- Cross-Channel Targeting: Reach your audience wherever they are, whether they’re browsing deals on their phones, desktops, or even in stores.
Audience #4: Music Streamers
Why They Matter This October
Whether they’re getting into the Halloween spirit with spooky playlists or embracing fall-themed hits, music streamers are tuning into the season. And for some, it’s already the beginning of the holiday music season—yes, the super early Christmas enthusiasts are starting to queue up their favorite songs.
Targeting Tips
- Seasonal Playlists: Tap into popular fall playlists or craft campaigns around Halloween or even early Christmas tunes.
- Cross-Device Streaming: Music lovers stream across multiple devices—from home speakers to smartphones—so make sure your ads reach them wherever they’re listening.
- Promote Music Gear: Think about the products that enhance their listening experience—speakers, headphones, and other audio accessories.
The Seasons are Shifting—Are Your Campaigns Ready?
October is all about cozying up indoors, diving into favorite activities, and getting ready for the holiday season. With BRIDGE’s first-party data, you can make sure your campaigns reach real people who are spending more time inside and embracing the shift in the season. Whether they’re gaming, streaming, shopping, or listening to music, now is the time to connect with audiences who are ready to engage.
Ready to connect with your audience this fall? Contact BRIDGE to start crafting campaigns that resonate with these key groups and ensure your message is delivered to real people—exactly when and where it matters.
