Matchback
Insurance and Financial Services Company
People-based email campaign generates 65% close rate increase for cold leads.
Summary
An insurance and financial services company wanted to raise brand awareness and strengthen the relationships between its branch sales agents and existing local customers.
Approach
We utilized our rich database of consumer information to provide two custom audiences of real, verified individuals for the client.
We then delivered an optimized email campaign to each target audience to promote the company’s premium product offerings and drive engagement with each local branch.
RESULTS
The campaigns generated an average of 38 new inquiries per agent.
Agents were also able to achieve a close rate that was 65% higher than the average response rate for cold leads.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
