Custom Audiences
Iconic Clothing Company
Display & video campaign generates over 2K successful engagements.
Summary
An iconic clothing company was looking to maximize its Video Completion Rate (VCR) and Click-Through Rate (CTR) performance.
They were eager to test new media channels and different data providers for a more creative approach.
The retailer turned to our powerful data to drive sales.
Approach
We began by identifying a custom audience of real, verified men ages 18-25 and women 55+ who are fans of the Emmy Awards and have an interest in performance and television.
Our approach and audience creation capabilities allowed for smarter targeting, brand lift, and greater overall ROI.
RESULTS
We generated a total of 15 qualified leads with high revenue potential all linked to our customer audience.
We also helped our client gain 2,467 successful engagements through display and video.
Post campaign reporting showed that our mobile-first data was a top performer against other partner segments that they targeted within this campaign.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
