health interest data
Mobile Health Data
Mobile-first health interest campaign outperforms all other partner segments.
Summary
A major American Spanish broadcast television network was looking to expand their data accuracy and targeting.
The client turned to our custom audience creation and campaign management platform to achieve their goals.
Approach
To increase their customer base, we began by building a custom audience for the major network comprised of Spanish-speaking adults with an interest in diabetes.
We then delivered an optimized multichannel campaign to our custom audience across mobile and desktop, and tracked campaign engagement to maximize results.
RESULTS
The reports showed that our mobile-first health data outperformed all other segments with increased precision, accuracy and high-quality customers.
Since implementing our custom health interest data into their marketing efforts, the client is continuing to leverage a week-over-week increase in both mobile and desktop engagement.
“We’ve been seeing a consistent upward trend in engagement rates. We’ve now hit the highest mark of the campaign across all channels and expect to see the continued success.”
– Senior Manager
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
