foot traffic attribution
Major Grocery Store Chain
People-based display campaign drives 1,332 in-store visits.
Summary
A major grocery store chain was looking to drive store visits and in-store sales at their retail locations.
The client turned to our custom audience creation and people-based platform to achieve their goals.
Approach
We utilized a combination of our offline, online and first-party mobile data to help identify a hyperlocal target audience of Spanish-speaking females between the ages of 18 and 54.
We then delivered an optimized display ad campaign to help reach real, verified individuals across their most used channels. We also utilized our foot traffic attribution solution to track who from our target audience received the ad and then visited a physical store location.
RESULTS
The reports showed that our mobile-first health data outperformed all other segments with increased precision, accuracy and high-quality customers.
Since implementing our custom health interest data into their marketing efforts, the client is continuing to leverage a week-over-week increase in both mobile and desktop engagement.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
