Foot Traffic Attribution

Major Telecom Company

Multichannel campaign drives over 5,627 store visits. 

Summary

 A major telecommunications company was looking to drive store visits to their retail locations. 

To help achieve their goal, they turned to our full-service marketing solutions. 

Approach

We utilized our rich database of consumer information to create an audience of real, verified people who used competitive phone carriers and had competitive carrier apps on their mobile devices. 

We then delivered an optimized multichannel campaign to the target audience promoting phone line offers and driving potential customers to nearby stores through optimized display ads. 

RESULTS

The client was able to drive over 5,627 store visitors who directly linked to our custom target and who received the ad, then visited a retail location.

By targeting the right individuals who used competitive phone carriers and used their apps, we were able to help the client peak the interest of new customers, drive brand awareness, and increase foot traffic across 352 store locations nationwide. 

SUCCESS, TOGETHER

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