Email Marketing

Local Home Furniture

People-based email campaign generates over $180,000 in revenue. 

Summary

A local, leading supplier of home furniture wanted to increase store traffic and boost sales. 

They turned to our custom audience creations and people-based platform to achieve their goal. 

Approach

We utilized our rich database to create a custom audience of 100,000 real, verified individuals with the highest propensity to respond.

The audience was made up of females ages 25-50 with a household income of $100,000 or less who lived within a 10-mile radius of the store location and had an interest in retail/furniture. 

RESULTS

The results showed a total of 400 sales that could be linked directly to our email campaign.

The 400 direct sales generated over $180,000 in revenue for the furniture supplier. The client’s return on investment was over 100X the initial campaign cost.

This campaign was so successful for the furniture store that they decided to run the same promotion and deliver it to another identified custom audience with our help. 

SUCCESS, TOGETHER

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