Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Federal agencies are increasingly incorporating digital marketing solutions into their overall strategy to reach the right people. Check out our Handbook for Government Marketing to discover how you can drive success with a data-driven marketing agency.
Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.
CPG brands are challenged to stay connected with today’s ever-changing customers. Learn how these 4 steps will improve your CPG marketing and drive sales.
More than half of all auto shoppers utilize their mobile devices while at the dealership. Learn how to optimize the power of mobile to engage your audience at every step of the auto consumer journey.
The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
The average consumer now owns nearly 4 different devices. Discover 8 reasons why multi-channel marketing campaigns are more successful and help drive revenue.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
It’s not enough to just collect data. Learn why you should invest in a smarter, data-driven marketing strategy to stay ahead of your competition in 2017.
