Tens of thousands of people are no longer commuting into major urban centers every day, this means new customers for suburban businesses. 90% of NYC’s office employees have yet to return to the workplace ¹ Many people are continuing to work from home, leading suburban retailers to see a boom in business. People who used to […]
There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers — and to find new ones. Connected TV (CTV) & Over the Top (OTT) advertising are at the top of the list. Connected TV refers to the televisions used to […]
Avoid These Email Subject Line SPAM Trigger Words You’ve set your marketing campaign strategy and crafted the perfect email to send to your current and prospective customers. You click send, but then you notice that 65% of your emails were marked as spam and never reached your targets. After all that planning there was one […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 150 million active US users on TikTok waiting to hear from your business. With our #1 ranked data and full-service media delivery, we will deliver new customers to your […]
Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
The 2020 Holiday Season is here! We will help deliver customers to your door or online site. Leverage our number one ranked consumer audience data, personalized packages, and tips to help your holiday campaigns reach REAL people. 1. Activate your audience, anywhere By combining offline, online, and mobile attributes, we build a custom audience based […]
