Let’s Talk About Mobile
Are you thinking about attending a mobile conference this year? Mobile innovation is rapidly advancing and it’s essential for industry leaders to keep up with the momentum.
We’ve provided a list of the best mobile conferences to attend in 2017 – to share insights on, learn from and connect with other digital marketers, app developers and business professionals across various industries and locations for all things mobile.
Many of these mobile conferences host various network events, keynote speakers, awards and other opportunities for growth.
Here are the 5 best mobile conferences to attend this year:
1. PG Connects
January 16 – January 17, 2016 – London, United Kingdom
Attendance: Leading mobile gaming publications, indie game developers, mobile data companies, etc. (50% C-Level executives)
This global mobile games conference hosted by Pocket Gamer is first on the list because it’s one of the first events to kick off 2017 with its London event.
Pocket Gamer Connects (which take place in four other locations worldwide) aims to be a wholly inclusive event, providing insights and opportunities for a wide range of industry professionals – from global corporations looking to hone their strategy right down to small indie developers seeking out a little inspiration and some new contacts.
2. Mobile World Congress
February 27 – March 2, 2017 – Barcelona, Spain
Attendance: Over 100K+ global attendees from 204 countries including industry app developers, operators, equipment vendors and professionals from the Internet, financial, marketing and entertainment industries (C-Level executives representing approximately 76% of all conference attendees.)
The Mobile World Congress is one of the best mobile conferences because it’s the world’s largest mobile industry event, which annually takes place in Barcelona, Spain to highlight the rapid growth of and specific opportunities for the mobile industry.
With over 100,000 attendees in 2016, MWC is the B2B hub for everyone who is seeking the benefits of mobile technology for their companies, industries and projects.
The four-day conference features a line of keynote speakers from all over the world, networking opportunities, partner programs, the Glomo Awards and more.
3. Mobile Innovation Summit
March 21-22, 2017 – New York
Attendance: Senior level executives from both major corporations and innovative small-to-medium size companies (78% of attendees are CXO level or above.)
The Mobile Innovation Summit focuses on discussing the newest mobile technologies and digital capabilities, as well as learning about implementing them into applicable strategies that support business goals.
This is the best mobile conference for those seeking an event to truly stay ahead of today’s mobile innovations and technologies to utilize for real campaigns that will benefit their companies.
This year’s Mobile Innovation Summit focuses on the themes of:
- Mobile User Experience and Design
- Shaping content for mobile
- App Creation: The Importance of Design, Usability & Content
- Mobile Ecommerce & Payments
4. Digimarcon East 2017
May 8-9, 2017 – New York
Attendance: Innovators, senior marketers, digital executives and professionals, web & mobile strategists, designers, business leaders, business developers, agency executives
Anyone who operates in the digital community can attend to learn and leverage digital, mobile, and social media marketing best practices and campaigns at Digimarcon East 2017 hosted at the New York Marriott Marquis in Times Square, New York City.
Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, Digimarcon East 2017 specifically helps attendees develop their audience.
Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.
5. The Open Mobile Summit 2016
Date: TBA
Attendance: Largest B2C mobile event in America for Mobile Product, UX/Design and Mobile Marketing Executives
The Open Mobile Summit of which took place in November of 2016 (still to be announced for 2017) hosts the largest B2C mobile event in the country.
Digital product, mobile marketing, UX and Design executives, influential B2C brands, mobile-first companies and app-idols gather in San Francisco every year to provide a full view of the mobile world.
Here are some of the themes that were highlighted at the most recent summit:
- Bridge the gap between digital and physical: Provide a seamless mobile experience to your customers, complete with new services and new sources of revenue
- Find new ways to communicate: Discover how innovations in machine learning, artificial intelligence, augmented reality and bots are set to impact brand strategies and transform consumers’ lives
- Push users to convert in-app: Optimize the mobile customer journey – improve discovery, inspire stickiness, increase loyalty and ramp up transactions
Plan Ahead for 2017
There’s a lot of buzz around mobile innovation and mobile marketing; attending mobile conferences is one of the best ways to dive into the conversation.
Whether your goals are to learn more about how mobile might help your company or to implement a new mobile strategy to your campaign this year, there is a mobile conference to fit your needs.
Get your team in on some of the best mobile conferences to attend in 2017 – not only to gain insights but also to serve as industry thought leaders in the ever-evolving innovation of mobile.
