xonauBRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY
Company scores best on accuracy in key marketing attribute categories
New York, NY, June 8, 2020 — BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. BRIDGE scored best on accuracy in widely used attributes by marketers including household income, presence of children, and Spanish speakers. The company received the most #1 scores among all data providers in the study by Truth{set}, an independent firm that measures the quality of consumer data.
In a separate study, performed by Truth{set}, BRIDGE had higher accuracy than other providers in linkage, the process of matching emails to mobile advertising IDs. In addition, the study found that over 70 million U.S. links between emails and mobile advertising IDs in the sample were unique to BRIDGE.
“Global health and economic events have turned marketers’ worlds upside down. Rapid change is the new normal, and more than ever, marketers need to make decisions anchored in data. Yet, even as marketers bury themselves in data, they are getting an incomplete picture,” said Scott McKinley, CEO and founder of Truth[set]. “This is why we set out to create a standard score to measure the quality of consumer data that marketers are buying and using.”
The State of the Industry Today
Marketers today are awash in data, but many don’t know how good it is. Low-quality data leads to ineffective marketing and wasted spend. According to a recent study, 21 cents of every media dollar spent by marketers last year was wasted due to poor data quality. BRIDGE helps marketers reduce waste by offering a simple-yet-powerful way to reach real people.
“Our data quality is our differentiator,” said Matt Wolfrom, Chief Marketing Officer, BRIDGE. “As Truth{set} discovered, ours is markedly better than our competitors’. We take a tremendous amount of pride in this, not only because it’s what our business is built on, but because it helps marketers perform better and save money. Their ads will hit the people interested in buying their product or hearing their message every single time.”
First Standardized Score for Data Quality
Truth{set} created an independent, standard score to measure the quality of consumer data to help eliminate wasted marketing spend, poor campaign performance, and consumer frustration caused by poorly targeted messages. Truthscores™ are numerical scores between 0.00 and 1.00 that denote the accuracy of the attributes associated with each record. They arm the marketer with knowledge of how accurate consumer data is to help them make better decisions about how they source, price, and use consumer data.
Utilizing a “wisdom of the crowd” approach with diverse data assets, proprietary Truthscores™ are assigned to consumer record-level data, whether it be first, second, or third-party, to showcase where quality is high and where it needs to be improved. Marketers can use the scores to avoid wasting money on unqualified consumers.
About Truth{set}
Founded in 2019, Truth{set} is a data intelligence company focused solely on validating consumer data accuracy. The company helps brands build trust in data, and improve the performance of any data-driven decision. Truth{set} does not sell data and is not a data broker. Instead, it compiles a likelihood of truth for any individual record to validate the accuracy of data. To learn more about Truth{set}, visit www.truthset.io.
About BRIDGE
BRIDGE is the people-based marketing platform that helps marketers find their next customer. It helps marketers choose the ACTUAL people they want to talk to, reach them anywhere, and measure the results easily. Additionally, BRIDGE also works with clients to make their data more valuable. With 250 million actual humans in its platform, BRIDGE helps marketers avoid bots while offering CCPA and GDPR compliant solutions. To learn more about BRIDGE, visit www.thebridgecorp.com.
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