Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences. CTV advertising lets brands reach viewers directly on their smart TVs […]
Do you want your ads seen by millions during the year’s biggest live sports events? Connected TV (CTV) is now a major player in the streaming world, and live sports are no exception. In recent years, CTV has grown rapidly. Now, 74% of marketers prefer CTV ads during live sports over traditional sponsorships. It’s clear […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]
As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]
In recent years, the landscape of political advertising has witnessed a transformative shift, with Connected TV (CTV) emerging as a game-changing way to reach voters. As we approach the politically charged climate of 2024, the market for political ads on CTV platforms is poised to hit an astounding $16 million, showing how CTV has the […]
College football Saturdays are more than just a game day. They’re a cultural phenomenon that unites fans, sparks rivalries, and creates an electrifying atmosphere. As a digital marketer, capitalizing on the massive viewership and passionate fan base during college football Saturdays can provide an exceptional opportunity to enhance brand visibility and engagement. In this blog […]
Why Marketers Need a Reliable Partner in the Era of Connected TV/OTT. Streaming has taken the lead as the preferred medium among Americans for accessing television content. This shift in media consumption has reflected a significant change in the industry and marketers now face a critical challenge – finding a reliable marketing partner. Businesses are […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]
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