In a move that has reverberated across the digital landscape, Google has announced its plan to phase out third-party cookies on Chrome, marking a significant departure from the longstanding practice of employing cookies to track users’ online activities. Google claims this decision arose from its commitment to enhancing privacy and security for its users, amidst […]
Marketers are finally coming to terms with the fact that they can’t have their cookies and eat them too. Big Tech has begun maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, beginning with Google’s announcement that they will be disabling third-party cookies in 1% of global Chrome users. Good riddance. In […]
Interest-level data related to health searches and browsing helps connect consumers with the cure for what ails them Health interest data can be tricky. HIPAA, general privacy, and ethics considerations swirl anytime the topic is broached. On the other hand, when people search or browse online about specific health topics and conditions, whether as a […]
Owning the customer means knowing the customer Our last post focused on the conundrum traditional organizations face as digital native companies swoop in and attempt to take share. Do they partner to gain digital chops quickly but lose ownership of the customer? Or go it alone but risk failing? One challenge we’re seeing an awful lot […]
2022 is poised to be one of the most transformational years for marketers yet. That may sound downright disconcerting after considering the whirlwind of change our industry has endured over the past almost two years. But 2022 will be different. This will be the year that brands, publishers, and agencies wield the power they have […]
And now it’s time for a breakdown Our last post focused on the hidden value of data trapped in silos. Today we’ll cover the steps B2B and B2C companies can take right now to break this data free in pursuit of improved profitability. The past 18 months threw many companies for a loop. Many attempted to […]
What most companies can’t get right Why you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll recall the ritual of providing your complete contact info for every purchase. Buy a huge roof antenna? “Name, address, and phone number, please.” A […]
It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve got gazillions of dollars and endless resources, they’re going to be just fine. But hopefully, by now, one thing is clear: they will pivot at […]
The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]
Looking from the inside out, we can all develop blindspots when attempting to assess how our own industry may become disrupted. Or how vulnerable our own businesses may be to this disruption. Peering in from the outside is often a lot easier. It became pretty clear Uber and Lyft were going to throw taxi markets […]
