There are two types of data in this world: the data that can identify an individual, and everything else. When it comes to data that can identify people, think things like postal addresses and phone numbers. When it comes to “everything else,” think IP addresses and location. One data set identifies an individual. The other […]
You’ve got data. That’s good. You know how people use your app. Or maybe you know what articles they enjoy on your website. Or the levels in your online game they like playing the most. But now you want to do more with that data. Maybe you’re Instagram, and want to increase engagement on live […]
Privacy matters. All you have to do is look at the recently-launched “Privacy Project” from The New York Times. It’s an ambitious — and ongoing — examination of privacy in an increasingly digital world. The Times is dedicating enough resources to the project that they’ve given it its own website and Twitter account. Or look […]
Al Khouri knows how quickly a talented car dealer can go extinct. He watched the internet turn a whole generation of them into dinosaurs. “What worked for them for years,” he said. “No longer worked for them.” Khouri, the general manager of DCH Millburn Audi in Maplewood, New Jersey, knows that dealers used to wing […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#2383f6″ icon_family=”none” url=”https://www.linkedin.com/pulse/its-time-national-data-privacy-law-heres-why-ari-saposh/” text=”View on LinkedIn”][divider line_type=”No Line”][vc_column_text]By the 1890s, fresh New England lobsters were served in Denver dining rooms. What made that culinary feat possible was a transcontinental rail […]
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
The best way to compel someone to buy what you’re offering is to connect with them on a personal, human level. By using foot traffic attribution, you can analyze elements of your campaign that resonate with your audience most.
Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] What is Big Data? Everyone’s talking about Big Data: who’s got it, who are the experts on it, and who can make digital marketing more successful with it. But what is it […]
The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
