Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Interest-level data related to health searches and browsing helps connect consumers with the cure for what ails them Health interest data can be tricky. HIPAA, general privacy, and ethics considerations swirl anytime the topic is broached. On the other hand, when people search or browse online about specific health topics and conditions, whether as a […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
How to make sure you’re on the right side of CCPA to avoid expanding crosshairs It sorta came from out of nowhere. A well-known retailer was recently hit with a $1.2M fine for a CCPA data privacy violation. Media outlets reported the action as the first CCPA enforcement. Translation? There will be others. Hopefully, not […]
Campaigns know voters are so much more complicated than party affiliation, yet they’re often flying blind in their outreach. It started after Obama’s win. Then we saw it with Trump’s too. Every political cycle, once the election day dust settles, we invariably see stories about the “data machines” powering campaigns. These articles would have you […]
Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break. Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory. Just as these issues finally start to […]
What comes after cookies is more obvious than many ad tech companies would like to admit. IAB held its Tech Lab Summit earlier this month. These gatherings convene digital ad players for honest debate and discussion about big-picture tech challenges. And honest they were. IAB Tech Lab CEO Anthony Katsur has been sounding the warning […]
Rising above a new wave of data collection resulting in oceans of consumer information Back in the 80s, Rockwell and Michael Jackson had a massive hit with “Somebody’s Watching Me.” Oh, if they only knew what surveillance and data collection norms awaited us today. Maybe we could all land hit singles singing about our experiences? […]
Exploring pseudo-anonymized data performance woes and plotting a path ahead There’ve been experiments where monkeys are just as likely to make a good or bad stock pick as the experts. Could the same scenario be playing out when it comes to identifying a “targeted” audience for serving up digital ads? The answer is an emphatic […]
