Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped. Adalytics reports that 80% of video ad […]
Are you looking for a more effective way to reach automotive customers? With the right data and an intelligent strategy, you can leverage first-party data to pinpoint your target audience and deliver targeted marketing campaigns. Using first-party data gives you access to detailed demographic information of potential customers that goes beyond basic age, gender or […]
Effective Strategies for Marketing to Nurses and Healthcare Providers The current nursing crisis has brought about unprecedented challenges for healthcare organizations nationwide. Nearly one-third of nurses nationwide say they will likely leave nursing for another career following the burnout of the pandemic. As the demand for qualified nurses and healthcare providers continues to surge, healthcare […]
Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Interest-level data related to health searches and browsing helps connect consumers with the cure for what ails them Health interest data can be tricky. HIPAA, general privacy, and ethics considerations swirl anytime the topic is broached. On the other hand, when people search or browse online about specific health topics and conditions, whether as a […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
How to make sure you’re on the right side of CCPA to avoid expanding crosshairs It sorta came from out of nowhere. A well-known retailer was recently hit with a $1.2M fine for a CCPA data privacy violation. Media outlets reported the action as the first CCPA enforcement. Translation? There will be others. Hopefully, not […]
Campaigns know voters are so much more complicated than party affiliation, yet they’re often flying blind in their outreach. It started after Obama’s win. Then we saw it with Trump’s too. Every political cycle, once the election day dust settles, we invariably see stories about the “data machines” powering campaigns. These articles would have you […]
Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break. Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory. Just as these issues finally start to […]