Don’t let Google control your cookieless destiny Suddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds of billions of dollars. And be beholden to you forever. (Mwa-ha-ha-ha-ha….) That’s the Google business model. I guess “Don’t be evil” just had a […]
Down with the middle man! Too many tolls on the path to publisher ad profits Why today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as kids. A few lines would form and each person at the front would start with a full bucket of water. They’d dump it behind […]
Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals took it as a sign to keep on raving. Two more years! That’s like, so long from now! Wooooohooooooo, cookies are the party that never stops! Thing is, the sun is coming […]
Will the real identity resolution providers please stand up? For years, companies calling themselves identity resolution providers have frolicked about like pigs in slop. They’ve built billion-dollar businesses on the back of a promise to match real humans to anonymous, cookie-based profiles. A noble feat to be sure. That is, if they were actually delivering […]
Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP is not a system of record, it’s a system of innovation.” This would help explain why for all of the value CDPs have introduced for […]
Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]
Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer. Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things? […]
Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is a bright side on the horizon. 72% of Americans plan on traveling in 2021, setting this year up to be a banner year for tourism. […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
