Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]
The 2024 election cycle is upon us. Political ad spending for 2024 is expected to surpass $10 billion, breaking all-time records. In an already competitive environment, political candidates need to act fast to find a marketing partner who can help them get their advertising campaigns in front of real voters. To help political advertisers maximize […]
It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email. By investing in a people-based email campaign, you will reap a host of benefits, from […]
Lead generation is the lifeblood of business growth, a process where interest within a target market is identified, nurtured, and transformed into a pipeline of potential customers. At its core, lead generation is about making connections and building relationships with people who have shown interest in your products or services. It’s not just about quantity; […]
When it comes to digital advertising, visibility and engagement are currencies in their own rights, but the ultimate measure of success lies in conversions—turning viewers into customers. With the proliferation of channels and the increasing sophistication of audiences, advertisers need more than just blanket strategies; they require precision targeting and smarter spending. Demand-side platforms (DSPs) […]
Brands and businesses in today’s digital landscape may feel is they are constantly vying for the attention of a diversely scattered and incredibly nuanced audience. The age of mass, untargeted advertising has faded into the annals of history, replaced by the precision of targeted audience engagement—a critical factor for any successful marketing strategy. At the […]
In the digitized world of clicks, impressions, and instant analytics, the advertising landscape has evolved to be agile, data-driven, and highly personalized. At the forefront of this evolution are demand-side platforms (DSPs), sophisticated software systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface. […]
Amid cost-sensitive environments, and with the pressure to justify every marketing dime spent, driving conversions through digital ads isn’t just an objective, it’s an indispensable metric of success. As digital platforms burgeon and consumer attention becomes increasingly fragmented, marketers must harness sophisticated tools to target audiences more effectively and allocate ad budgets efficiently. Enter demand-side […]
