How can you effectively deliver a campaign if you don’t know who you’re targeting? Learn how to discover and build your perfect target audience.
Are you wondering how to prioritize consumer privacy in a data-driven industry? Here are 3 simple ways to put consumers first and ensure their privacy.
New innovations in Google cross-device tracking and retargeting will advance the way in which marketers interact with consumers across all their devices.
With the holiday season just around the corner, follow these 3 keys to ensure that your holiday marketing campaign is as dynamic as your consumers are.
In a digital world where consumers are engaging daily across various media platforms, it can be challenging to keep track of who’s who and what’s what. Learn 5 reasons why mobile device ID tracking is the future of marketing.
The marketing world is shifting its focus from quantity to quality. In order to stay ahead of the curve, read our beginner’s guide to people-based marketing to gauge a more humanistic approach that puts people at the heart of your marketing initiatives.
Ad retargeting serves as an online salesperson to reach users after they have already left your site. Learn more about how to more effectively reach consumers where they want to be reached with people-based marketing.
Brand awareness gives companies a leg up amongst tough competition. Build your presence in your industry with easy to implement tips and trick.
As mobile engagement continues to increase, it’s essential to reach people on their mobile devices. Learn how mobile remarketing can help convert site visitors into brand consumers.
Ad fraud is now more prevalent than ever because of internet bots that pose as and are often mistaken for real people online. Avoid investing time and money in wasted ad impressions by practicing people-based marketing for real, verified users.
