The omnichannel strategy utilizes all platforms to give consumers a personalized and cross-device experience with your company. Follow these tips to achieve success in the omnichannel realm.
Demographic segmentation is the process of dividing your target market based on population criteria that help you better understand your customers. Demographic segmentation is one of the many customer segmentation criteria that are used by marketers.
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that the material you are putting out is reaching other businesses that are most likely to respond positively.
Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Psychographic segmentation is all about understanding your audience. Gain a deeper understanding of who your consumer is and how to best tailor your campaign to fit their needs. By implementing this form of segmentation, you’ll gain the insights you need to implement your greatest marketing campaign to date.
The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.
Mobile device use has increased greatly in the past few years. Mobile email deployment remains an important aspect of any marketing campaign and learning how to optimize for this channel is key.
Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.
