Data Marketing News People-Based Marketing

BRIDGE Truth{set} Announcement: Ranked #1 in Consumer Audience Data

xonauBRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories  New York, NY, June 8, 2020 — BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. […]

Marketing People-Based Marketing Programmatic
programmatic ad buys

Demystifying Programmatic Advertising: How a Programmatic Advertising Agency Can Transform Your Campaigns

Staying ahead of the curve in today’s digital marketing industry is crucial for businesses aiming to capture the attention of their target audience effectively. Programmatic advertising has emerged as a game-changer, revolutionizing the way businesses approach online advertising. If you’re looking to elevate your marketing strategy, partnering with a Programmatic Advertising Agency can be the […]

Development Marketing People-Based Marketing Targeting
demand side platform, coding on the back end of website or software

From Ad Impressions to Conversions: Maximizing DSP Effectiveness in Digital Marketing

When it comes to digital advertising, visibility and engagement are currencies in their own rights, but the ultimate measure of success lies in conversions—turning viewers into customers. With the proliferation of channels and the increasing sophistication of audiences, advertisers need more than just blanket strategies; they require precision targeting and smarter spending. Demand-side platforms (DSPs) […]

Development Marketing People-Based Marketing Technology
coding on a computer screen, visual representation of demand-side platforms (DSPs)

Strategic Insights: Leveraging DSPs for Targeted Audience Engagement

Brands and businesses in today’s digital landscape may feel is they are constantly vying for the attention of a diversely scattered and incredibly nuanced audience. The age of mass, untargeted advertising has faded into the annals of history, replaced by the precision of targeted audience engagement—a critical factor for any successful marketing strategy. At the […]

Development Marketing People-Based Marketing Technology
demand side platform, coding on the back end of website or software

Revolutionizing Advertising: The Impact of Demand-Side Platforms

In the digitized world of clicks, impressions, and instant analytics, the advertising landscape has evolved to be agile, data-driven, and highly personalized. At the forefront of this evolution are demand-side platforms (DSPs), sophisticated software systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface. […]

Development Marketing People-Based Marketing Technology
demand side platform, coding on the back end of website or software

Driving Conversions and ROI: Harnessing the Potential of DSPs

Amid cost-sensitive environments, and with the pressure to justify every marketing dime spent, driving conversions through digital ads isn’t just an objective, it’s an indispensable metric of success. As digital platforms burgeon and consumer attention becomes increasingly fragmented, marketers must harness sophisticated tools to target audiences more effectively and allocate ad budgets efficiently. Enter demand-side […]

Development Marketing People-Based Marketing Technology
laptop open to show campaign reporting

DSPs Decoded: Enhancing Your Digital Marketing Arsenal

Welcome to our deep dive into the world of demand-side platforms, or DSPs. For those unfamiliar with the term, DSPs are automated buying platforms where advertisers can purchase digital ad inventory from publishers across the internet. These platforms bring efficiency, transparency, and flexibility to the digital advertising process, allowing advertisers to reach their target audience […]