Are you looking for precision and performance in your advertising? Programmatic advertising is the answer. In just this year alone, programmatic digital display ads will make up for 91% of all US digital display ad spend. This digital strategy automates the process of buying and placing ads and simplifies the often complex task of reaching […]
Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year. Multichannel marketing includes the use of multiple digital channels to reach and engage with […]
It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]
Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]
Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark? It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]
Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]
In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]
Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped. Adalytics reports that 80% of video ad […]
It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]
