Recession-proofing your business is crucial for survival and growth during economic downturns. While it’s natural to want to cut back on expenses during tough times, research has proven that businesses that invest in marketing during recessions are more likely to come out ahead once the economy rebounds. Digital marketing allows businesses to reach a wider […]
As a business owner, you need to know how effective your marketing campaigns are. After all, if you can’t measure the performance of your campaigns, you won’t be able to make decisions that help your business grow. Luckily, attribution tools such as Point-of-Sale (POS) Matchback, Foot Traffic Attribution, and Cross-Device Pixel Tracking have been developed […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
Small businesses stand on the front lines of a battle with inflation, bringing new urgency to maximize marketing ROI.
The holiday season is right around the corner. This year’s retail sales are expected to grow between 6.5% and 8.2% to more than $4.33 trillion, a sign of increasing vaccination rates and businesses reopening. Now is the time to ensure your holiday campaigns are resonating with your customers. Focus on these channels to help elevate […]
Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is expected to make up for the shopping slack we saw in the previous year. Back to school spending is set to hit an all-time high […]
How Social Media Can Elevate Your Small Business Social media has paved the way for businesses to get their message across to new audiences. With over 3.2 billion users worldwide, it comes as no surprise that many businesses have turned to this digital marketing solution to reach new customers, increase sales, and drive online and […]
Welcome to the final chapter of our Benefits of Advertising on TikTok series! In our last three chapters, we went over how advertising on TikTok can increase your brand awareness, drive sales and increase your revenue, as well as the use cases of different TikTok ad formats. In this final chapter, we’re going to show […]
Welcome back to our TikTok Benefits series! TikTok presents businesses with an innovative and exciting opportunity to drive engagement and to get creative for their brand. In our last two chapters, we went over two major benefits of TikTok: increased brand awareness and increased sales and revenue! We’ll now walk you through the different ad […]
