As the holidays approach and the weather turns colder, consumers are beginning to shift how they spend their time—and their money. Whether it’s bundling up at home with loved ones or packing their bags for a snowy getaway, this time of year brings different routines and habits. It’s the perfect moment to connect with audiences […]
As a business owner or marketer, safeguarding your brand’s reputation and utilizing high-quality audience data should be non-negotiable. Brand safe, data safe is a critical component that demands attention and careful integration into your marketing strategies. By taking small steps with the right strategies in place, brands can gain the trust of their customers while […]
Imagine being able to connect with the actual people who are most likely to resonate with your brand, all while making the most of your advertising budget. Lucky for you, that’s the reality of people-based programmatic advertising. By blending automation with the power of personalization, people-based programmatic advertising helps businesses reach their target audience more […]
Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences. CTV advertising lets brands reach viewers directly on their smart TVs […]
Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]
Do you want your ads seen by millions during the year’s biggest live sports events? Connected TV (CTV) is now a major player in the streaming world, and live sports are no exception. In recent years, CTV has grown rapidly. Now, 74% of marketers prefer CTV ads during live sports over traditional sponsorships. It’s clear […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]
