Mobile People-Based Marketing

When the 5G wave hits, it will make identity resolution more important than ever

5G is going to be a big deal. It’s predicted that over 1.4 billion devices will be running on the fifth-generation network technology by 2025. According to PCMag, you’ll be seeing the first big 5G applications to pop up around 2021 or 2022. Before that, you’ll see wireless carriers mentioning 5G as they compete for space in consumers’ […]

Mobile People-Based Marketing Privacy

Mobile Advertising IDs, explained

You want to create the best experience possible for your users and make sure they’re getting served with ads they actually care about. That can get tricky on mobile devices. Enter the MAID. Mobile Advertising IDs — or MAIDs, for short — are strings of digits assigned to mobile devices. Android assigns them. So does […]

Mobile People-Based Marketing Privacy

Mobile Advertising IDs, explained

You want to create the best experience possible for your users and make sure they’re getting served with ads they actually care about. That can get tricky on mobile devices. Enter the MAID. Mobile Advertising IDs — or MAIDs, for short — are strings of digits assigned to mobile devices. Android assigns them. So does […]

Email Featured People-Based Marketing

6 Essential Steps to Creating an Effective Email Marketing Campaign

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth. Here’s our quicklist for creating a GOOD email campaign: Make your CTA sing Have great landing pages in […]

Business People-Based Marketing

Bridging the Gap: The Power of Our Platform in Modern Business

In an era where digital marketing is both complex and indispensable, businesses often find themselves navigating a daunting landscape. From garnering trust through data transparency, and battling ad fraud, to seamlessly managing multi-channel marketing efforts, the challenges are numerous. Enter BRIDGE, a cutting-edge platform specifically designed to support small business owners and marketers in their […]

People-Based Marketing Programmatic

Adaptive Advertising: How Programmatic Agencies Stay Relevant in a Dynamic Market

As the digitization of consumer spaces accelerates, programmatic advertising has emerged not just as an option for marketers, but as the crucible within which innovative, data-driven strategies are forged. It’s a dynamic, ruthless marketplace where your approach is either in perpetual motion, adapting at every turn, or is swiftly labeled ‘obsolete.’ Programmatic advertising is a […]

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