With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.
With over 80 million millennials today, marketers must learn to keep up with the largest and most tech-savvy generation of consumers in U.S. history – and their ever-changing interests and consumer habits. Here are some tips for marketing to millennials.
Are you still scattering massive campaigns that are being wasted on ad fraud and unengaged users? Learn the top 5 benefits of implementing a people-based marketing strategy.
The marketing world is shifting its focus from quantity to quality. In order to stay ahead of the curve, read our beginner’s guide to people-based marketing to gauge a more humanistic approach that puts people at the heart of your marketing initiatives.
Ad retargeting serves as an online salesperson to reach users after they have already left your site. Learn more about how to more effectively reach consumers where they want to be reached with people-based marketing.
Ad fraud is now more prevalent than ever because of internet bots that pose as and are often mistaken for real people online. Avoid investing time and money in wasted ad impressions by practicing people-based marketing for real, verified users.
Understanding where your consumers are engaging most throughout their buyer’s journey is invaluable to your marketing efforts within the digital realm.
Honesty and open communication must be at the head of your company’s marketing efforts if you want to build trusting, valuable relationships with your consumers. Check out our beginner’s guide to transparency.
First party data is the most accurate and unique data you can gather as a company. Because this data is coming straight from your customers, you know it is reliable and will be an effective analysis to your marketing campaigns. Utilize first party data as the marketing world steers in a more people-focused direction.
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
