Recession-proofing your business is crucial for survival and growth during economic downturns. While it’s natural to want to cut back on expenses during tough times, research has proven that businesses that invest in marketing during recessions are more likely to come out ahead once the economy rebounds. Digital marketing allows businesses to reach a wider […]
Effective Strategies for Marketing to Nurses and Healthcare Providers The current nursing crisis has brought about unprecedented challenges for healthcare organizations nationwide. Nearly one-third of nurses nationwide say they will likely leave nursing for another career following the burnout of the pandemic. As the demand for qualified nurses and healthcare providers continues to surge, healthcare […]
Why Marketers Need a Reliable Partner in the Era of Connected TV/OTT. Streaming has taken the lead as the preferred medium among Americans for accessing television content. This shift in media consumption has reflected a significant change in the industry and marketers now face a critical challenge – finding a reliable marketing partner. Businesses are […]
Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Why regulating political solicitations is a good idea and great for your campaign “We need your help!” When voting season comes around, it seems none of us are immune to the barrage of political solicitations that accompany it. Our text and email inboxes are flooded. Drowned, even. They all want one thing: your donation. Capitulate […]
Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
