Brace yourselves—2024 is set to be a blockbuster year for political advertising. With a whopping $12.3 billion in projected spending, that’s already a 30% jump from the $9.6 billion shelled out during the 2020 election season. While traditional TV buys will still claim a big chunk of the budget, digital media is set to capture […]
Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. The U.S. political ad market is projected to reach $16 billion in 2024, doubling the $8 billion that was spent on political advertising during the 2020 presidential […]
The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]
In recent years, the landscape of political advertising has witnessed a transformative shift, with Connected TV (CTV) emerging as a game-changing way to reach voters. As we approach the politically charged climate of 2024, the market for political ads on CTV platforms is poised to hit an astounding $16 million, showing how CTV has the […]
The 2024 election cycle is upon us. Political ad spending for 2024 is expected to surpass $10 billion, breaking all-time records. In an already competitive environment, political candidates need to act fast to find a marketing partner who can help them get their advertising campaigns in front of real voters. To help political advertisers maximize […]
Running a successful political campaign requires more than having a good platform, it also requires a well-informed strategy. A successful digital ad campaign is no exception. Whether you’re running for office or advertising for a political party, the use of data such as voter type, registration status, political influencers, charitable contributions, and more can help […]
Campaigns know voters are so much more complicated than party affiliation, yet they’re often flying blind in their outreach. It started after Obama’s win. Then we saw it with Trump’s too. Every political cycle, once the election day dust settles, we invariably see stories about the “data machines” powering campaigns. These articles would have you […]
