Targeted Advertising When looking to promote your company’s products or services, you must first consider your target audience to identify who is most likely to purchase something from your business. Once this is established, you can direct your focus to optimizing your delivery via targeted advertising—the process by which ads are intentionally served to specific […]
Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.
Audience segmentation gives you the power to connect with the right people, in the right place, at the right time. Learn how to identify your best customers.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
