People like to spend money on dad. Sure, they don’t spend quite as much on him as they do on mom. But Father’s Day still presents a formidable haul for brands, retailers, and marketers (anyone with something to sell, really). According to the National Retail Federation, Father’s Day spending was tracking at $15.3 billion in […]
Beginner’s Guide to Digital Marketing Digital marketing, in its traditional definition, refers to marketing that involves electronic devices. The introduction of the internet and mobile devices shifted this definition to focus on any form of online marketing. This includes everything from email marketing to online content. Types of Digital Marketing Digital marketing encompasses all the […]
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the […]
Carousel ads are especially unique because they’re multi-purpose. They can be used to show off your products, feature your content, offer your deals, tell your brand’s story or communicate your customers’ experiences.
Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Twitter turns 10 this year and with it comes an evolution beyond the simple 140-character limit. The new twitter features added this year look to alter the way we use the social networking service.
Twitter has always been known for brevity, but the newest features to the world’s most popular social media platform could change that dramatically in the coming months.The impact of the new Twitter features for marketers is incalculable and can only serve to increase the viability and attractiveness for advertisers looking to use the space.
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