Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]
Brace yourselves—2024 is set to be a blockbuster year for political advertising. With a whopping $12.3 billion in projected spending, that’s already a 30% jump from the $9.6 billion shelled out during the 2020 election season. While traditional TV buys will still claim a big chunk of the budget, digital media is set to capture […]
If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]
Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]
The key to success in marketing lies in understanding your audience at the deepest level possible. Doing so means knowing the lives, habits, and interests of the actual individuals who make up your target audience. This marks the era of people-based marketing, a departure from traditional methods. No longer satisfied with one-size-fits-all strategies, marketers are […]
The holiday season is more than just a time for cozy sweaters and festive decorations; it’s also a prime opportunity for businesses to reach existing and new customers. Going digital this holiday season is the key to turning those online window shoppers into excited buyers. With projections showing half of consumers will have made purchasing […]
Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year. Multichannel marketing includes the use of multiple digital channels to reach and engage with […]
