Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots lately. It’s an essential tool in any marketer’s arsenal, providing insight into user behavior, consumption […]
There are two types of data in this world: the data that can identify an individual, and everything else. When it comes to data that can identify people, think things like postal addresses and phone numbers. When it comes to “everything else,” think IP addresses and location. One data set identifies an individual. The other […]
There are two types of data in this world: the data that can identify an individual, and everything else. When it comes to data that can identify people, think things like postal addresses and phone numbers. When it comes to “everything else,” think IP addresses and location. One data set identifies an individual. The other […]
You want to reach someone. The problem is, they consume media in more places than ever. They watch Netflix on an iPad. They read the Washington Post on an iPhone. They use a desktop for work, but only some days, because one day a week they work from home and use their laptop. Pretty cool […]
From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
