Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences.
CTV advertising lets brands reach viewers directly on their smart TVs and streaming devices. With millions flocking to platforms like Netflix, Hulu, Prime Video, Disney+, and YouTube TV, grabbing their attention is more promising than ever. But it’s not just about reaching any viewers—it’s about finding the right ones and connecting with them in a personalized way.
Smarter Ads, Bigger Impact
Forget broad, one-size-fits-all TV ads. CTV changes the game with precise targeting. Using first-party data, advertisers can send tailored messages to people based on their interests, viewing habits, household details, and more. This level of accuracy is a huge leap forward compared to traditional TV.
CTV is quickly becoming a must-have for advertisers. In the U.S., over 80% of households now have a connected TV, accounting for over one-third of total TV usage. And this number just keeps growing. Consumers are all about on-demand, personalized content, and they expect ads to fit right in with their viewing experience.
What sets CTV apart? It’s an interactive, data-driven approach to reaching actual people. This means advertisers get instant feedback on their campaigns and can tweak things on the fly. It’s a powerful tool for today’s fast-paced world.
Why CTV Delivers More Bang for Your Ad Buck
Here’s why CTV should be your go-to advertising strategy:
- Targeted Precision: Pairing CTV with verified first-party data ensures your ads reach the right audience, whether it’s families, tech enthusiasts, sports fans, or other real people. Your ad dollars work harder to reach those who are truly interested.
- Higher Engagement: With interactive and unskippable ads, engagement rates on CTV are sky-high compared to traditional TV or other digital formats. Viewers are more likely to interact with ads that fit seamlessly into their streaming experience.
- Trackable Results: CTV offers comprehensive tracking from impressions to conversions. This transparency lets you see the real ROI of your campaigns and make smart adjustments for even better results.
- Safe and Premium Content: Ads on CTV are shown alongside premium content, so your brand stays in a trusted environment. No worries about your ads appearing next to harmful or inappropriate material.
The Streaming Revolution and Your Brand
Streaming services are changing the way people consume content and how brands connect with them. With ads appearing on various platforms and devices—from huge TV screens to tiny mobile screens—you can reach a wide and diverse audience.
Picture a family watching a Disney+ original. Your ad, perfectly tailored to their viewing habits, pops up during a natural break in the content. They’re not just seeing your brand—they’re experiencing it in a comfortable, engaging way. That’s the magic of CTV advertising.
What’s even better? The ability to retarget and engage viewers across other digital platforms. After they see your CTV ad, you can follow up with additional messages through display ads, social media, or email. This creates a cohesive marketing strategy that strengthens your message and builds lasting connections with consumers.
Pairing First-Party Data with Premium Content
To take your advertising to the next level, mix top-ranked, first-party data with premium CTV platforms like Disney+, Amazon Prime, Netflix, Roku, and Hulu. First-party data ensures your ads reach actual, verified people, while premium platforms guarantee your message gets in front of engaged, high-value audiences.
At BRIDGE, we’re experts at combining our people-based, first-party data with premium streaming content to craft impactful, data-driven campaigns. Whether you’re targeting families, sports fans, or niche groups, we help you find the right audience and deliver your message effectively across multiple streaming platforms.
Building Connections with BRIDGE
In a world driven by data, BRIDGE stands out by focusing on real connections with real people. Our CTV advertising solutions seamlessly integrate your brand into the streaming era. By targeting the right audience, leveraging data insights, and optimizing campaigns in real time, we help you get the most out of your ad spend and achieve your marketing goals.
With BRIDGE, you get the best of both worlds: leading first-party data and premium content on platforms like Disney+, Amazon Prime, Netflix, YouTube TV, Roku, and Sling. The result? Ads that not only reach the right viewers but also make a lasting impression.
