As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports.
For advertisers, the NFL’s massive viewership offers a unique chance to connect with a passionate and engaged audience. However, reaching a large number of viewers isn’t enough; the real success lies in targeting actual, verified NFL fans at the right time and with the right messaging.
By adopting the right approach, businesses can ensure their ads resonate with these verified fans, driving both engagement and conversions. As we prepare for another thrilling NFL season, now is the perfect time to strategize and make sure your ads hit the mark.
Key Matchups and High-Stakes Games
The NFL season is filled with anticipation and drama, kicking off with the regular season, leading into the high-stakes playoffs, and ending in a grand spectacle that is the Super Bowl.
Each of the 32 NFL teams will play 17 games over 18 weeks, battling for a spot in the playoffs. Key matchups, like traditional rivalries and potential playoff previews, will keep fans on the edge of their seats and often get the highest viewership. This season, look out for games like the Packers vs. Bears, the Cowboys vs. Eagles, and the Chiefs vs. Bills—each promising high-intensity action and potential playoff implications.
NFL viewership is a testament to the sport’s broad appeal. In 2023, the NFL averaged 17.1 million viewers per game, a number that underscores the league’s massive reach. The Super Bowl alone attracted over 100 million viewers, showcasing its status as a cultural phenomenon.
The NFL fanbase is diverse, spanning various age groups, genders, and backgrounds. According to recent statistics, 47% of NFL fans are women, and the league has a strong following across all age demographics, particularly among those aged 18-49. This provides businesses with a unique opportunity to connect with a broad and engaged audience.
Why Traditional Ads Fall Short
The biggest challenge most businesses face when advertising during major sports events is oversaturation. The sheer volume of ads competing for attention makes it difficult for any single message to stand out. This cluttered environment means that simply airing an ad during a game isn’t enough. Businesses need to ensure their ads will resonate with the audience to avoid getting lost in the noise.
Traditional advertising methods aim for broad reach, but this lacks the precision needed to engage and resonate with viewers.
Targeted advertising leverages first-party data and analytics to reach actual NFL fans who are more likely to be interested in the products or services being advertised. This ensures businesses connect with their potential customers by enhancing the impact of their ads while maximizing the value of their ad spend.
BRIDGE: Connecting You With Actual NFL Fans
BRIDGE specializes in helping businesses connect with their target audiences through precise, people-based solutions. Our mission is to ensure that your ads reach actual, verified NFL fans who are genuinely interested in your products or services. By leveraging cutting-edge technology and custom audience solutions, we provide our clients with the tools they need to maximize their advertising impact during the NFL season. We reach these fans while they livestream NFL games on CTV, ensuring your ads are seen by those most engaged with the game.
Our process begins with first-party data on actual people all tied to an opted-in, verified email address, which allows us to target actual NFL fans with unmatched accuracy. We ensure compliant data practices and robust verification processes, guaranteeing that your message is delivered to the right people at the right time. We’ll help you cut through the advertising clutter and achieve meaningful engagement by focusing on only interested viewers, no matter which platform they stream on.
Score Big with Targeted, People-Based Advertising
As we gear up for another thrilling NFL season, the importance of targeted advertising cannot be overstated. With BRIDGE, businesses can ensure their ads reach actual, verified NFL fans, maximizing engagement and driving better results. Our precise targeting, based on first-party data and robust verification processes, guarantees that your message is delivered to those who matter most.
Now is the time to embrace targeted advertising strategies. Don’t let your ads get lost in the noise—leverage BRIDGE to connect with an engaged and relevant audience of actual people. Contact us today for more information or to get started on your most effective NFL campaign yet.
