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How We Build Our Data
Data Built on Truth, Not Guesswork
Every audience starts with verified adults and real, consent-based intent signals—giving you accurate targeting and transparent attribution.
How We Build Our Data: 5 Steps to Data Safe™
1
We Start With Real People
Our foundation is a verified list of all marketable adults in the U.S.—each one tied to an active, Delivery Point Verified (DPV) postal address. This is backed by USPS, the US Census, and rigorous address validation.
📍 Every person is linked to a real, physical address—not an IP cluster or cookie.
2
Consent-Based Email Collection
We work with a proprietary network of 15,000+ trusted, audited, and verified data collection partners. Permission-based sources include websites, shopping sites, surveys, lead generation partners, and point-of-sale data collection at major retailers like Target, Kroger, and Best Buy.
✉️ Data is shared in real-time from the point of collection—ensuring freshness and accuracy.
3
Data Safe™ Linkage — The Foundation
This is what makes us different. We deterministically link verified postal addresses to consent-based registrations and validate across multiple sources. This isn't probabilistic guessing—it's verified identity.
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Postal Verified
Postal Verified
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Registration Match
Registration Match
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Email Validated
Email Validated
4
Real Intent, Tied to Real People
Every day, we gather billions of fact-based intent signals across the web. We know these signals belong to real people because each HEM (hashed email) links to a UID2, which is tied back to verified offline identity.
This isn't an IP or a cookie cluster—it's a real, verified person.
5
Data Safe™ Audience Ready to Activate
The result: a Data Safe™ audience of real, verified people—privacy-compliant, accurate, and ready for precise targeting and engagement across any channel.
LiveRamp âś“
The Trade Desk âś“
TransUnion âś“
Lotame âś“
PubMatic âś“
Snowflake âś“
Why This Approach Matters
The difference between guessing and knowing
❌ Probabilistic Data
- • Based on cookie clusters & IP inference
- • Unknown if real person exists
- • No way to verify accuracy
- • Attribution is modeled, not measured
- • Degrades rapidly as cookies expire
âś… Deterministic Data (BRIDGE)
- • Based on verified postal + email match
- • Every person is real and identifiable
- • Multi-source validation ensures accuracy
- • Attribution ties ads directly to sales
- • Cookie-independent and future-proof
What Data Safe™ Delivers
🎯
Reach Real People
Engage only real, verified individuals with audited, consent-based data.
🛡️
Protect Your Brand
Privacy-first practices with GDPR/CCPA compliance and fraud-free data.
đź“Š
Prove Your Results
Link sales directly to campaigns with People Match™ attribution.
Ready to Build with Better Data?
See how our Data Safe™ approach delivers better results for your campaigns.
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