Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email.

By investing in a people-based email campaign, you will reap a host of benefits, from generating sales to building brand awareness and customer loyalty.

Below, we will explore the key benefits of targeted, people-based email marketing and how it can help you achieve your marketing objectives.

WHAT IS PEOPLE-BASED?

People-based marketing focuses on real, verified humans- not bots or cookies. This means your ad will be delivered to real people where they are most active, increasing engagement and helping your business make the most of every ad dollar spent. Only PII data providers who own their data can deploy a full people-based marketing strategy.

People-based strategies:

• Ensure better results for businesses

• Provide greater transparency into ad targeting

• Helps to avoid ad fraud

• Provides end-to-end attribution solutions

• Achieves the highest ROAS

WHY EMAIL?

99% of consumers check their email at least once a day.

Email marketing is cost-effective and allows you to directly engage with your precisely targeted, highest-quality audience. Email marketing also allows you to communicate with your audience in a targeted and personalized way, resulting in higher engagement levels and better conversion rates.

TARGETED REACH

People-based email marketing allows you to send targeted emails to the real people in your custom audience who are interested in your product/service. Targeted messages are more likely to result in conversions than generic messages sent to a broad audience.

COST-EFFECTIVENESS

Email marketing is often more cost-effective than other forms of marketing, such as direct mail or paid advertising as it alleviates the need to pay for any photoshoots, location fees, printers, mailing, or placement.

Additionally, email campaigns are generally quicker to produce compared to more traditional campaigns like direct or print. They can typically be produced in one day, making them more efficient while still generating high revenue and leads.

MEANINGFUL, MEASURABLE RESULTS

Traditional email marketing campaigns can be tracked and measured according to delivery rates, bounce rates, and unsubscribes.

With a people-based strategy, you will see the metrics that matter – the REAL people who were exposed to your message and engaged with your campaign. Our email marketing capabilities allow you to understand attribution at the individual level and provide insights about the real people your campaign reached.

GETTING STARTED

Email marketing is very powerful, and we’ve made it better. So if you haven’t yet invested in email marketing, now is the time to start.

Our upgraded People-Based email platform connects you to your next customer faster.

You will reach more real, verified people who are more likely to respond to your message and have confidence that our industry-leading people-based email platform will enable you to grow for years to come.

Reach more potential customers, increase sales, and grow your business today.