As a business owner, you need to know how effective your marketing campaigns are. After all, if you can’t measure the performance of your campaigns, you won’t be able to make decisions that help your business grow. Luckily, attribution tools such as Point-of-Sale (POS) Matchback, Foot Traffic Attribution, and Cross-Device Pixel Tracking have been developed to do just that—measure the performance of your ad campaigns.
Attribution Tools
Point-of-Sale (POS) Matchback uses data from sales at physical stores and links it back to digital advertising campaigns. This is done by tracking customer purchases using loyalty cards or other methods and then linking them back to specific ad campaigns.
- This type of attribution tool helps you understand which digital channels are driving in-store sales so that you can see which ones are worth investing in further.
Foot Traffic Attribution measures the effect of digital marketing on offline store visits. It works by collecting data from mobile devices and then analyzing it to determine how many people visited a store after seeing an advertisement online.
- This type of attribution tool can help you understand which sources generate the most foot traffic and thus where to invest more resources for maximum return on investment (ROI).
Cross-Device Pixel Tracking is a tool used to track user engagement across multiple devices. This allows advertisers to gain insight into how consumers interact with their brand across different devices such as smartphones and tablets.
- By understanding cross-device behavior, marketers can make better decisions about where they should allocate their budget so they get the most bang for their buck when it comes to optimizing media spending across devices.
Measuring Success
There are many ways to measure the success of your marketing campaigns and optimize them for maximum ROI. However, these attribution tools provide invaluable insights into customer behavior that allow decision-makers and advertisers alike to make informed decisions about where they should invest their resources when it comes to marketing efforts. When used properly, they can help businesses boost their bottom line in no time!
Success, Together
At Bridge, we start with a comprehensive audience of real people so we’re able to accurately show you who’s engaging with your messages, buying your products, and visiting your stores, increasing the return on your marketing investment.
