As the holidays approach and the weather turns colder, consumers are beginning to shift how they spend their time—and their money. Whether it’s bundling up at home with loved ones or packing their bags for a snowy getaway, this time of year brings different routines and habits. It’s the perfect moment to connect with audiences who are embracing the season in their own ways.

This November, we’re focusing on four key audience groups that align with these seasonal changes: Avid Shoppers, Ski & Snowboard Enthusiasts, Mobile Banking Users, and Wine Enthusiasts. Each of these audiences presents a unique opportunity to create campaigns that feel timely, relevant, and engaging.

Audience #1: Avid Shoppers

Why Now?

The holidays are almost here, and shoppers are already in the thick of it—browsing, buying, and hunting down the best deals. Whether it’s grabbing gifts, finding the perfect holiday décor, or just checking off their to-do lists, these shoppers are on the move. With the excitement of the season ramping up, there’s a sense of urgency to snag those holiday must-haves. Now’s the time to reach them when they’re eager and ready to spend!

Best Targeting Strategies

• Leverage Behavioral Data: Target individuals who frequently engage with shopping-related content or have made recent purchases online. This ensures your ads reach those who are actively looking for products to buy during the holiday rush.
• Promote Seasonal Deals: Highlight special offers, holiday discounts, and limited-time sales. Avid shoppers love a good deal, especially when it’s tied to the holiday season. Make your promotions stand out by creating a sense of urgency.
• Utilize Retargeting: Reach shoppers who have shown interest but haven’t completed their purchases. With retargeting, you can remind them of items they’ve viewed or left in their cart, encouraging them to complete the sale.

Audience #2: Ski & Snowboard Enthusiasts

Why Now?

The first flakes are falling, and ski and snowboard lovers are itching to hit the slopes. Whether they’re seasoned pros or just gearing up for their annual winter getaway, this crowd is all about fresh powder, new gear, and planning their next adventure. Resorts are opening, excitement is in the air, and winter sports enthusiasts are prepping for their favorite time of year. It’s the perfect moment to connect while they’re shopping for gear and planning their trips.

Best Targeting Strategies

• Interest-Based Targeting: Focus on individuals who have expressed interest in skiing, snowboarding, or winter sports. This includes browsing equipment, booking resort stays, or consuming winter sports content. Align your messaging with their passion for the slopes to make your campaigns resonate.
• Geographic Targeting: Target regions known for winter sports activities or where ski resorts are popular. These areas are home to enthusiasts who are more likely to engage with ads promoting ski and snowboard gear, travel packages, or seasonal events.
• Promote Experience-Based Offers: Whether it’s highlighting ski trips, lift passes, or high-performance gear, tap into the excitement of the full winter sports experience. Enthusiasts aren’t just looking for products—they’re looking for ways to enhance their time on the mountain.

Audience #3: Mobile Banking Users

Why Now?

With holiday spending in full swing, mobile banking users are keeping a close watch on their finances. Whether they’re grabbing gifts, booking travel, or managing bills, they’re constantly on the go—and they want their banking to keep up. The convenience of mobile banking is a must during the holiday hustle, giving them quick, easy access to their accounts whenever and wherever they need it. Now’s the time to tap into that need for speed and security!

Best Targeting Strategies

• Behavioral Targeting: Focus on individuals who have engaged with financial or banking apps, or those who frequently manage their money online. These users are looking for tools and services that make banking faster and more efficient, especially during busy times like the holidays.
• Highlight Security & Convenience: Emphasize the secure, easy-to-use features of mobile banking platforms. During the holiday rush, users want peace of mind knowing their transactions are safe, and they can handle everything from transfers to bill payments with just a few taps.
• Promote Financial Planning Tools: Showcase features like budgeting tools, real-time notifications, or rewards programs. Mobile banking users are often looking for ways to stay financially savvy, especially when navigating holiday expenses. Tailoring your message around these tools can help them feel in control of their finances.

Audience #4: Wine Enthusiasts

Why Now?

The holidays are all about celebration, and for wine lovers, that means finding the perfect bottle to share with friends or enjoy at festive gatherings. Whether they’re hosting dinner parties, cozying up with a glass by the fire, or picking out wines as gifts, this group is fully immersed in the season. Wine isn’t just a drink for them—it’s a part of the experience. Now is the time to engage with these enthusiasts as they seek out unique bottles and pairings to elevate their holiday moments.

Best Targeting Strategies

• Interest-Based Targeting: Focus on those who have shown interest in wine culture, including wine clubs, tastings, or specialty wines. This group is likely to be looking for new varieties, recommendations, or experiences to share during the holidays.
• Highlight Seasonal Offerings: Promote holiday-themed wine collections, gift sets, or pairing suggestions. Whether for holiday meals or gift-giving, wine enthusiasts are on the lookout for unique options to elevate their celebrations.
• Promote Experiential Content: Share content around wine-tasting events, virtual classes, or wine-pairing ideas for holiday meals. Wine enthusiasts love exploring new ways to enhance their wine experience, and engaging them with creative ideas can make your campaigns stand out.

Make This Holiday Season Count with Targeted Campaigns

November brings a mix of holiday excitement and seasonal activities, making it an ideal time to connect with people who are eager to shop, hit the slopes, manage their finances, or relax with a glass of wine.

At BRIDGE, we take a people-first approach. Our first-party data solutions allow you to target real, verified individuals using permission-based data, ensuring that every ad reaches someone who matters. As a data-safe company, we prioritize brand safety and only use the highest quality data, so there’s never any risk of ad fraud. When you work with BRIDGE, you know your campaigns are in good hands.

Ready to make your holiday campaigns stand out? Let BRIDGE help you reach real, verified people during this critical season.