Imagine being able to connect with the actual people who are most likely to resonate with your brand, all while making the most of your advertising budget. Lucky for you, that’s the reality of people-based programmatic advertising.
By blending automation with the power of personalization, people-based programmatic advertising helps businesses reach their target audience more effectively than ever before.
What Is Programmatic Advertising?
Programmatic advertising is an automated way to buy and sell ads using real-time data. This helps brands strategically place ads across different platforms—whether it’s display, video, or social media—so that they reach the right audience at the right time. Advanced algorithms analyze data to make this precise targeting possible, ensuring that your ads land in front of the people who matter most.
Programmatic ad spending is expected to reach $354 billion by the end of 2024—a staggering 58% increase from 2022. This rapid growth demonstrates how essential programmatic strategies are becoming for businesses aiming to stay competitive.
The Unique Advantage of People-Based Programmatic Advertising
Traditional digital advertising methods often rely on third-party cookies and aggregated data, which only give you a broad picture of who might be seeing your ads. However, people-based programmatic advertising changes the game by using first-party data. This means you’re not just targeting anonymous profiles—you’re reaching real people on their devices in a compliant way.
At BRIDGE, we’ve taken this approach to heart. We help businesses target actual people using our top-ranked, first-party data, so you can make authentic connections, build trust, and drive better results. You’re no longer throwing ads into the void. Instead, you’re speaking directly to the verified people who are most likely to engage with your brand.
Why Should Your Business Invest in People-Based Programmatic Advertising?
- Maximized Ad Spend: By targeting actual individuals, you avoid wasting your budget on clicks and impressions that don’t matter. Every ad is laser-focused on your true target audience, giving you more bang for your buck.
- Personalized Customer Engagement: Today’s consumers expect more than generic ads—they want personalized experiences. People-based programmatic advertising allows you to deliver tailored content that speaks directly to each individual’s needs and interests, increasing engagement and boosting conversion rates.
- Greater Transparency: With people-based advertising, you gain a clear view of who’s seeing your ads, how they’re interacting with them, and where your campaign is delivering results. This kind of transparency empowers you to continuously optimize your strategies and ensure that your marketing efforts are on the right track.
Simplifying Advertising Complexity
We get it—digital advertising can feel overwhelming. Between trying to keep up with new platforms, shifting consumer behavior, and the sheer volume of data, it’s easy to feel lost.
People-based programmatic advertising simplifies this process by automating ad placements and using verified data to target real people, not bots or random profiles. That means fewer headaches for you and a smoother, more efficient advertising experience overall.
Real Results: How BRIDGE Delivered a 200% Revenue Increase for an Agency
We’ve seen firsthand how people-based programmatic advertising can transform businesses. See how we helped an agency increase its revenue by 200%.
The Challenge
This agency approached us with two goals: to increase revenue and to expand into new sectors. However, like many in their industry, they were constrained by limited financial resources and a lack of access to essential digital tools and data insights. They found themselves in a difficult position—having to choose between focusing on profitability or providing the services their clients truly needed.
Our Solution
We stepped in with a people-based programmatic strategy that didn’t just solve their problems—it turned their business around. Leveraging our top-ranked, first-party audience of real people, we built a programmatic advertising strategy that was tailor-made to their needs. There were no cookies or “predictive” audience estimates involved—just real, transparent, and effective solutions.
Our custom plan included audience targeting across multiple channels like Connected TV (CTV), display, and top-tier attribution solutions. Everything was designed to meet the agency’s growth goals while keeping costs low.
The Results
- 200% Revenue Increase: Our people-based data allowed their ads to reach the right people across various platforms, driving a significant increase in revenue.
- Expansion into 3 New Verticals: The agency’s newfound success enabled them to expand into healthcare, recruitment, and tourism—three new sectors they hadn’t previously been able to tap into.
- Seamless Campaign Management: We’ve continued to support this agency for over two years, providing them with 24/7 on-demand assistance, custom campaign strategies, and real-time feedback to keep their marketing strong and effective.
A New Era of Advertising
Programmatic advertising is revolutionizing how businesses connect with their audience. And with a people-based approach, brands can achieve even greater results—more efficiency, stronger engagement, and clearer insights into what’s working. BRIDGE specializes in helping businesses like yours leverage the full potential of people-based programmatic advertising.
If you’re ready to enhance your marketing and see real results, we’re here to help you make it happen.
