Email Marketing
Comprehensive Cancer Center
Custom, hyperlocal audience targeting generates $90,000 in donations.
Summary
A cancer center was looking to drive donations to support research on a new therapy treatment available within their facility.
They turned to our custom audience creation and campaign management platform to achieve this goal.
Approach
We built a custom, hyperlocal target audience of adults ages 45-70 who have lived in Connecticut for over 15 years, have a household income of $100K or more, and have shown interest in donating to worthy causes.
We then targeted with an email campaign and tracked campaign engagement to maximize our result.
RESULTS
The results showed a total of $90,000 in donations that were directly linked to our custom audience and campaign efforts.
The campaign also achieved a 17X return on investment for the cancer center.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers