Global Audience
Global Payment System
Global data scale results in an optimized, multi-month conquest campaign.
Summary
The largest Brazilian credit and debit card operator and the biggest payment system company in Latin America was looking to target a custom global audience.
They turned to our people-based audience knowledge to achieve this goal.
Approach
We built two custom audiences composed of Brazilian users. Our two audiences included:
- Direct users of the payment system app
- Direct users of competing payment system apps.
They then turned to their DMP, one of our exchange partners, in hopes of creating a conquest campaign where they could target users who have downloaded their competitor’s mobile apps.
RESULTS
Our global data scale resulted in the client renewing a multi-month conquest campaign with our custom target audiences.
We were recognized as the best data partner to identify users who had competing payment system apps in Brazil.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
