Foot Traffic attribution
Leading Wholesale Club
Optimized media mix campaign drives over 100,000 in-store visits.
Summary
A leading wholesale club was looking to portray the quality of its vendor products, engage new customers, and increase store visits.
The company turned to our custom audience creation and people management solutions to achieve their goal.
Approach
We utilized our rich database of offline, online and first-party mobile data to customize a target audience of Spanish-speaking grocery shoppers in Miami and New York, specifically those with the propensity to shop for grocery deals and vendor products.
We then delivered an optimized media mix across mobile, video and social to maximize their two primary KPIs—new memberships and in-store traffic.
We then tracked engagement, traffic, in-store sales and signups throughout the course of the campaign.
RESULTS
We utilized foot traffic attribution to measure mobile location data against the number of in-store visits, visit rate, dwell time and more. Our unique mobile-first data allowed us to generate advanced campaign metrics in real time.
Our deterministic marketing solutions allowed the wholesale club to drive a 96% uplift and over 100,000 store visits.
Our multichannel delivery achieved 3.4 million impressions and a 2.56% visit rate for the client.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
