Matchback
National Financial Institution
Optimized multi-channel campaign exceeds a 10X return on ad spend.
Summary
A national financial institution was looking to reach businesses in-market for commercial funding in Michigan and Illinois.
The institution turned to our custom audience creation and campaign management platform to achieve their goal.
Approach
We utilized our rich database of consumer information to create an audience of companies with fewer than 50 employees located in Michigan or Illinois who do not have government or religious affiliations.
We then delivered an optimized multichannel campaign to our target audience. We used sales data points to determine which companies had been contacted through our efforts.
RESULTS
Our campaign efforts achieved a high open and click rate while exceeding a 10x return on ad spending.
Our client was also able to establish a monthly program for scaling to new businesses.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
