Marketers need accurate data to reach real people, deliver their message, and maximize ad spend. When you know the REAL person you are targeting, the world becomes your oyster. You can reach your target audience on the channels they engage with most and track performance metrics in real-time.
However, there’s a problem.
Spanish Speakers represent 19% of the US population and are one of the fastest-growing groups in the U.S., but they are not well represented in data files.
That’s where BRIDGE comes in.
We easily connect you to your true buying audience. Because we already know your next customer.
BRIDGE has the largest quantity of Spanish Speaking consumer audience data than any other provider.
Let’s take a look at how we were able to connect a local dealer with a custom audience of Spanish Speaking auto intenders in three easy steps.
A car dealership in California wanted to reach Spanish Speaking consumers and increase sales. During the pandemic, they saw an increase in buyer interest once the state of California began reopening its auto retailers. The dealership turned to our top-ranked consumer audience data to achieve its goal.
1. BUILD CUSTOM AUDIENCE
Based on the dealership’s objective, we created a custom audience of Spanish Speaking auto intenders within a 15-mile radius of the zip code 90703.
2. DELIVER CAMPAIGN
We then delivered a media campaign across mobile devices targeted to Spanish Speaking residents within the 90703 zip code. Since every user is verified in our database, we are able to reach customers on the channels they engage with most.
3. MEASURE RESULTS
Our Spanish Speaking audience data led to great success in the auto campaign. We achieved 9.1M impressions and measured 150 in-person visits once the state of California reopened. Our metrics also showed that the campaign led to 1,032 conversions by tracking visitors via their email, postal and unique matches.
We know real people. We know the most about these people. And our consumer audience data is the most unique. Work with us to power your next marketing campaign and see better results.
