It’s no secret that work has evolved—drastically. Gone are the days when our work and personal lives existed in separate spaces. Remote work has blended these worlds, creating a new challenge for marketers: how do you engage with the whole person, rather than just the job title? That’s where B2P—Business to Person—comes in, our solution […]
Small businesses are the backbone of the American economy, making up 99.9% of all businesses in the U.S. and totaling over 32.5 million. However, they often face significant challenges when it comes to advertising—like limited budgets, rising competition, and the need to stand out in a crowded market. With the right strategies and tools, these […]
In marketing, every click, scroll, and search tells a story. But understanding when someone is ready to take the plunge and make a purchase? That’s where intent data transforms the guessing game into strategic action. By giving you a direct line to what people are actually interested in, intent data sharpens your ability to connect […]
As the holidays approach and the weather turns colder, consumers are beginning to shift how they spend their time—and their money. Whether it’s bundling up at home with loved ones or packing their bags for a snowy getaway, this time of year brings different routines and habits. It’s the perfect moment to connect with audiences […]
As the crisp air rolls in and the days grow shorter, October brings a shift in how people spend their time. And with this change, most consumers are embracing their favorite indoor hobbies to keep them entertained, connected, and prepared for the upcoming holiday season. This month, we’re focusing on four groups who will be […]
Imagine being able to connect with the actual people who are most likely to resonate with your brand, all while making the most of your advertising budget. Lucky for you, that’s the reality of people-based programmatic advertising. By blending automation with the power of personalization, people-based programmatic advertising helps businesses reach their target audience more […]
Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences. CTV advertising lets brands reach viewers directly on their smart TVs […]
Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]
