As technology continues to advance, email remains one of the most preferred communication channels for individuals and businesses across the globe. For business owners and marketers, email marketing is a vital tool to boost sales, generate leads, and drive traffic to their website. However, with the average person receiving about 121 emails per day, it’s […]
Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]
With the onset of digital dynamics in the marketing industry, email marketing continues to take a pivotal role in marketing strategies. With ample data available, the highlight of email marketing is producing personalized and impactful content to the customers. However, to hold customer attention in this digital age, it’s imperative to recognize emerging trends in […]
Lead generation is the lifeblood of business growth, a process where interest within a target market is identified, nurtured, and transformed into a pipeline of potential customers. At its core, lead generation is about making connections and building relationships with people who have shown interest in your products or services. It’s not just about quantity; […]
Staying ahead of the curve in today’s digital marketing industry is crucial for businesses aiming to capture the attention of their target audience effectively. Programmatic advertising has emerged as a game-changer, revolutionizing the way businesses approach online advertising. If you’re looking to elevate your marketing strategy, partnering with a Programmatic Advertising Agency can be the […]
If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won’t vote). BRIDGE now […]
As the digital advertising landscape evolves, the importance of understanding and mastering programmatic advertising continues to heighten. Relevant and personalized messaging at scale is the new standard, and Demand-Side Platforms (DSPs) are the tools that make this possible. In this blog post, we will demystify the complex world of programmatic advertising and equip you with […]
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, […]
Last week, we hosted a webinar on digital marketing metrics, and how we see the future of reporting shaking out. In short, we think there’s a problem with the current state of metrics, and offered what we see as some solutions. Let’s start with the problem(s). Only a quarter of ad spend ever hits real […]
Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your […]
