Connected TV People-Based Marketing

Your Playbook for Live Sports CTV Advertising in 2025

Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]

Email Featured People-Based Marketing Targeting
email marketing

Email is the Cornerstone of Digital Identity in the Wake of Third-Party Cookies’ Decline

As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]